In order to be effective, an organization’s mission statement must clearly (and concisely) define why a business exists, what it does, and (sometimes) who it serves in a way that can be easily remembered and communicated by all involved in its accomplishment. Nike has established the phrase, "To bring inspiration and innovation to every athlete in the world" as its mission statement – implying what it does by who it serves. "Our mission: to inspire and nurture the human spirit one person, one cup and one neighborhood at a time" is the stated purpose of Starbucks Company, never mentioning coffee but referring to the inspirational experience it hopes to provide. Coca Cola’s mission, “To refresh the world - in mind, body and spirit; To inspire moments of optimism - through our brands and actions; To create value and make a difference everywhere we engage” states what the company does without ever saying what it produces. Kohl’s mission, “To be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting” says what it is without limiting itself to any one particular product or brand. The Employers’ Association’s mission is “To provide practical Human Resource solutions to West Michigan business promoting operational excellence and sustainability,” defining what we provide, to whom it is provided and what our service is intended to accomplish. While no two mission statements are the same, each successful enterprise must be able to state why it exists by communicating what product, service or value is being provided in a way that people understand – and can hopefully easily remember when a need materializes.
Thursday, November 6, 2014
DO YOU HAVE A PERSONAL MISSION STATEMENT?
In order to be effective, an organization’s mission statement must clearly (and concisely) define why a business exists, what it does, and (sometimes) who it serves in a way that can be easily remembered and communicated by all involved in its accomplishment. Nike has established the phrase, "To bring inspiration and innovation to every athlete in the world" as its mission statement – implying what it does by who it serves. "Our mission: to inspire and nurture the human spirit one person, one cup and one neighborhood at a time" is the stated purpose of Starbucks Company, never mentioning coffee but referring to the inspirational experience it hopes to provide. Coca Cola’s mission, “To refresh the world - in mind, body and spirit; To inspire moments of optimism - through our brands and actions; To create value and make a difference everywhere we engage” states what the company does without ever saying what it produces. Kohl’s mission, “To be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting” says what it is without limiting itself to any one particular product or brand. The Employers’ Association’s mission is “To provide practical Human Resource solutions to West Michigan business promoting operational excellence and sustainability,” defining what we provide, to whom it is provided and what our service is intended to accomplish. While no two mission statements are the same, each successful enterprise must be able to state why it exists by communicating what product, service or value is being provided in a way that people understand – and can hopefully easily remember when a need materializes.
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