Communications
must be transparent, credible, and honest if anyone is expected to trust the
message and believe the messenger. When
entering a situation where good employees are working hard to do what they feel
best – but losing effectiveness because of misdirected activities and
inefficient processes – employers must continually ask questions such as, “Why
are you doing this?” “How could this be done differently?” “What can I do to
make your job more efficient?” When
observing a situation in your personal life where someone is “doing all the
right things” for “all the wrong reasons” – failing to find satisfaction in
whatever results might be achieved – we should gently and gracefully point out
not only what is being done wrong BUT ALSO what should be done
differently. In order to create change
the individual (or group) responsible for performing an activity must have the
authority to make change happen.
Communicating
effectively with employees is a process.
If viewed as an event, change will not be lasting. Employees must become involved in transition,
their ideas encouraged and fostered, with credit for positive change being
given to them while “blame” for failure is (mostly) assumed by management. Failure is a necessity for change – but learning
from failure should be a positive one-time experience rather than something
repeated without consequence. When
employees are involved, engaged and provided with transparent communications
BEFORE change happens, they tend to pull together for the good of the
organization rather than for their own personal gain.
As
employees become invested in the organization, management often is seen as the galvanizing
communicator of change rather than the initiator of hysteria. Decisions regarding process change and
workforce adjustments are easier to implement when employees feel involved in
the business’ direction. Knowledgeable
employees having the ability to speak up (being heard rather than ignored)
usually understand the need for change, often anticipating it long before
Management is willing to act (or often before “the top” even recognized the
need for change). Effective
communication happens ONLY when two (or more) people talk, listen and discuss
prior to acting in a manner that is in the best interest of all parties
involved.
In
regards to individual relationships and communications, people must recognize
not only what another is thinking but WHY they have established that thought
pattern as their “norm.” We must hold
our comments back long enough observe not only what they are doing but WHY they
might be choosing that path, what will be the “logical conclusion” to their
course of action and whether or not the decision might be “fatal” or simply
inconvenient. Allowing another to make a
mistake, and to learn how to overcome the consequences of their decision, often
strengthens their ability to thrive in the world rather than simply acting out
the suggestions or preferences of someone else.
If someone is always allowed to “take the easy way out” by avoiding the
tough decisions, he or she will be unable to contribute to a relationship as an
equal. A low tide allows the flock to
feed but does not provide sustainable nourishment. Similarly, an individual taking “the low road”
to avoid conflict or confrontation learns to “keep his or her head down” but
will rarely lead (as they are too content following).
Whether
large or small – manufacturing or service – privately or publicly owned –
businesses must exhibit a “selfless, thankless perseverance” if employees are
to become key initiators of change.
Praise loudly (while correcting softly) must be the mantra of
leadership-driven change. Credibility is
the cornerstone of employee involvement (which, if tarnished, must be painfully
rebuilt over a long period of time).
Providing feedback on the accomplishment of key outcomes is necessary to
measure the effectiveness of change.
Involving employees (whenever possible) in the decision-making process
helps both good and bad news be more readily accepted. The same thought processes can be applied to
ANY relationship into which we enter – personal or work-related. Praise, recognition, credibility and trust
become the driving forces that make our communications effective AS LONG AS WE
RECOGNIZE that effective communications should be viewed as a journey rather than
a destination. Our journey should begin with
but a first step – proceeding one step at a time – allowing us to move forward with
caution as we keep our eye on the goal ahead rather than finding comfort where we
began. We must not become so obsessed
with our goal, however, that it cannot be refined, improved and modified by the
input we receive and/or experiences we gain along the way.